Redbull
RebrandRebranding Concept / Fall 2023
This project centered around taking an item and rebranding it into something new. I am an avid Redbull lover, and I thought what could possibly make it more exciting? This rebrand repositions Redbull into a “Hard Energy Beverage”, and takes on a new typography set, color package, and logo. Inspired by the amazing designs of seltzer packaging, this rebrand catches the eye with bright and bold colors while still alluding to the original branding of the beloved energy drink that gives you wiiings.